Does your story hold water?
Grading your message against the three codes.
The Signature Story
A great talk isn't a resume. It's a narrative arc. Does your pitch include:
A Clear Story Arc
A stark, undeniable Before and After.
An Emotional Moment
A raw choice point or breaking point.
A Hero and a Villain
Naming the “Goliath” (the entrenched industry, dominant market force, or toxic ideology) you are fighting in the Market Wars.
The Signature System
You can't just point out a problem; you have to own the fix. Does your pitch include:
A Problem Mechanism
Identifying exactly why your audience's current approach is failing.
A Solution Mechanism
Your specific, proprietary, named fix.
A Step-by-Step Process
A signature framework made of exactly 3 to 5 clear pillars.
Audience Match
If you speak to everyone, you activate no one. Does your pitch include:
Connection to One Specific Person
Acknowledging their exact emotional reality and choice point.
Buyer-Activating Language
Using their real, unfiltered words instead of talking about “modalities.”
Presenting Something New
Shifting their perspective in a way that activates trust.
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“Your story is meant to impact. It's meant to spread.”
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